Excited, enthusiastic, curious, and taken-aback were some of the sentiments shared at the official release and product training of the ALL-NEW model Suzuki Ignis recently hosted at Hartebeespoort Dam in Gauteng this month.
CMH Suzuki Umhlanga was in full attendance at this motor market-changing event. Luke Stoffels and Anneline Burger, aptly known as the Suzuki Guy & Suzuki Chick respectively eagerly shared their thoughts on the new Suzuki Ignis.
• Your personal comparison between other similar segment rivals?
The Ignis really is #LikeNoOther – Generous in size, space, capacity, economy, practicality and ticks all the boxes. It has great handling on and off-road, coupled with great ground clearance. It’s a true crossover, that’s not restricted to the city streets.
• What features/trimmings/accessories that you find awesome?
The vehicle is completely customisable with colour panels on the inside, trim accessories on the outside and so much more. So you can really make your Ignis like no other. It has aircon, power steering, electric windows, ABS and electric mirrors. The LED lights around the headlights are an added bonus on the GLX models and looks really cool. Additional features of the GLX are, Rear PDC, Keyless Entry, Keyless Start/Stop, Bluetooth, Mag Wheels and LED Projector Headlamps. The clamshell bonnet and fender trimmings add a touch of class and added safety to our already amazing product.
• Why choose the Ignis instead of and Mahindra KUV 100, Ford Figo hatch, Hyundai i10 or Hyundai Grand i10?
Suzuki is reliable, economical, practical, functional, safe and fun. We pride ourselves in Quality, Service and After Sales Service. The Ignis is a perfectly designed, tiny bottle of dynamite! The Ignis looks like no other, drives like no other and feels like no other. It’s the only vehicle in its segment that is fully customisable.
• Interior design set-up (is it user-friendly, practicality)
The interior is spacious and leaves generous leg room and overhead space for the tallest of people. The dash and steering wheel are very practically designed and is free of clutter, with all the necessary bits in the right places. All functions are easy to operate. The fresh interior design and colours match the funky exterior perfectly, but it can be customised as well.
• What demographic will the Ignis appeal too? Your personal sentiments on who should we concentrate when marketing.
Young, hip and sporty vs practical, logical and active will all enjoy the functionality and capability of the Ignis. The Ignis will appeal to those making an emotional and those making a practical one. It ticks all the boxes, especially for first adopters that are looking for something different.
• Price vs Features vs Size vs Reliability
The Ignis is affordable, compact, capable and packed with features far surpassing our competitors. The Ignis has strong Suzuki roots, with characteristics from our previous icons, yet built on our latest platform. It’s great value for money.
Variety available: Options available.
The Ignis is available in MT and AMT, our GL is available in White, Silver, Grey, and Red (Red is two-tone and has a black roof and black mirrors)
The GLX is available in White, Silver, Grey, Red (Two-tone with black roof and mirrors) and Blue (Two tone with white roof and mirrors)
The fantastic ALL-NEW Suzuki Ignis can be test driven @ CMH Suzuki Umhlanga! Come in and experience the Suzuki #WayOfLife.